Monthly Archives: July 2014

SEO & Accessibility: Technical Components

Marketers everywhere are consistently seeking that sweet spot between developing a website that maximizes the user experience, is ADA accessible, and that capitalizes in search engine optimization techniques. One of the largest hot topics is ADA accessible compliance. Accessible compliance means that

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Posted in Customer Service, Digital Strategy, Marketing

Strategy Wars

Strategy Wars Title Slide

One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in the world of endless (sometimes feeling pointless…) tasks. This presentation outlines the five main strategic steps that will help any

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Posted in Digital Strategy, Marketing, Marketing Measurement, Professional Tips