Blog Archives

Social Media Management

As I’m sure you’ve seen, many┬ásocial media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not

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Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media

Strategy Wars

Strategy Wars Title Slide

One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in the world of endless (sometimes feeling pointless…) tasks. This presentation outlines the five main strategic steps that will help any

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Posted in Digital Strategy, Marketing, Marketing Measurement, Professional Tips

Getting Started with Google Analytics

Google Analytics can be very intimidating. Now that I’ve set it all up for my website, what information do I look at? What does it all mean? Well, here are some tips on how to step into the world of

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Posted in Marketing, Marketing Measurement