Blog Archives

Social Media Management

As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not

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Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media

Strategy Wars

Strategy Wars Title Slide

One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in the world of endless (sometimes feeling pointless…) tasks. This presentation outlines the five main strategic steps that will help any

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Posted in Digital Strategy, Marketing, Marketing Measurement, Professional Tips

Web Tricks

Spiderman fighting Superman

Some quick tips on how to make your website awesome.

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Posted in Branding, Digital Strategy, Marketing, Professional Tips

5 Keys to Effective Delegation

5 Keys to Effective Delegation Image

Whether you’re a chair on a new project or a higher-level manager, the foundation to effective delegation remains the same. The concept of delegation comes with a fair amount of scrutiny. It is commonly perceived as militarily ordering commands to subordinates.

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Posted in Professional Tips

Wyllie Women

Cherra Wyllie, Anne Wyllie Ammendolia and Jeanne Ferraro. as young women

How to Say “Wyllie” It is no coincidence that their name is pronounced the same as ‘wily’. Wyllie women are most certainly cunning, artful, crafty, and sharp. They have the determination to always succeed and the charm to win over almost

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Posted in General Thoughts, Personal Branding, Professional Tips

“The Day I Wore Jeans to Work” by Amy Jorgensen

Originally posted on WISA:
I believe that “you dress for the job you want, not the job you have.” Personal branding has been an increasingly popular topic over the past couple of years. We are encouraged to be aware of…

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Posted in Personal Branding, Professional Tips

Women with short hair are ugly

I have received quite a bit of interesting feedback on my October post, Cutting Remarks: How a woman’s hair length affects her brand. Some from females upset or offended with my decision to cut my hair, some supporting my new look…

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Posted in Personal Branding, Professional Tips