Blog Archives

Social Media Management

As I’m sure you’ve seen, many┬ásocial media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not

Tagged with: , , , , , , , , , , , , ,
Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media

Twitter 101: A beginners guide to Twitter

How to use Twitter

Communicators understand the tremendous impact of social media, but often times don’t leverage every platform to it’s fullest. Twitter is one of the most difficult tools to convince “old-school” marketers to embrace, but it’s impact is undeniable. Twitter Stats 231+

Tagged with: , , , , , , , , , , , ,
Posted in Branding, Customer Service, Marketing, Personal Branding, Professional Tips, Social Media

SEO 101: Search Engine Optimization

Communicators everywhere are on a constant quest to find ways of putting their content in front of potential customers. One of the best ways is through search engines like Google, YouTube, Bing, and Yahoo. Search Engine Optimization (SEO) is the

Tagged with: , , , , , , , , , , , , , , , , , , , , , , , , , ,
Posted in Marketing, Social Media

Content Strategy is the same as dating

Communication Funnel

The goal of every marketing, sales, and communication pro everywhere is to find a way to get our customers to do what we want them to do. We develop elaborate strategies and define calculated tactics to lead customers to the

Tagged with: , , , , , , , , , ,
Posted in Marketing, Social Media