Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition.
She presents nationally on marketing and communication trends and has delivered award-winning educational sessions for the Higher Ed Web MI Conference, ACUHO-I Annual Conferences, ACUHO-I Business Conferences, SEAHO Annual Conference, University of Michigan and University of Florida.
Amy develops marketing strategies for user interaction (UI), social media, search engine optimization (SEO), website structure and functionality, search engine marketing (SEM), and content development. These strategies are maximized based on digital best practices, new technologies, project budget, user feedback, and web analytics. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company.
Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
Marketing Live Host, 2014
ACPA Presidential Task Force on Digital Technology, 2014
ACUHOI Business Operations Conference Committee, 2012
NASPA Women In Student Affairs Blog Editor, 2012
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Strengths: Activator, Woo, Futuristic, Strategic, & Positivity.