Nailing Pinterest

I loved getting to interview Jackie Vetrano on HigherEdLive’s episode, “Nailing Pinterest: It’s not all wedding dresses and desserts.” Check it out! Advertisements

Posted in Marketing

Social Media Management

As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not

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Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media

HigherEdLive: Digital Accessibility

We had a wonderful show in August that addressed Digital Accessibility with experts Kathryn Magura, Oregon State University and Gregg Wandsneider, Carroll University. See the full blog post: Organizations across the country are consistently seeking how to develop a digital content that maximizes

Posted in Marketing

SEO & Accessibility: Technical Components

Marketers everywhere are consistently seeking that sweet spot between developing a website that maximizes the user experience, is ADA accessible, and that capitalizes in search engine optimization techniques. One of the largest hot topics is ADA accessible compliance. Accessible compliance means that

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Posted in Customer Service, Digital Strategy, Marketing

Strategy Wars

Strategy Wars Title Slide

One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in the world of endless (sometimes feeling pointless…) tasks. This presentation outlines the five main strategic steps that will help any

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Posted in Digital Strategy, Marketing, Marketing Measurement, Professional Tips

Web Tricks

Spiderman fighting Superman

Some quick tips on how to make your website awesome.

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Posted in Branding, Digital Strategy, Marketing, Professional Tips

Writing for the Web

Writing for the web graphic that contains an abbreviated version of the article

The first priority for all web sites is to develop accurate and useful content for site visitors – not for search engines. It is quality content that drives our online reputation and ultimately builds engagement and customer loyalty. Content should be original and unique in order to provide value to our users. The following tips will help ensure consistency throughout the website to enhance the user experience.

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Posted in Customer Service, Digital Strategy, Marketing
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