This project is an example of data presentation from statistical analysis and data mining.

Audience

Internal stakeholders including: brand managers, marketing team, and executive leadership.

Behavior Desired

These reports were developed to illustrate the effectiveness of current marketing implementation and provide direction for future implementation.

Content

Current performance was curated from Google Analytics, Facebook Insights, Instagram Reporting, Twitter Reporting, YouTube Analytics, App Dashboard, customer surveys, MailChimp and other email platforms, Foresee Data, and more. The reports were tailored for the audience – some demonstrate overall marketing strategies, and others segmented for specific brands.

Deliverables

Data was available through internal dashboards, data warehouses, printed reports, and even video for mass internal distribution.

Evaluation

I was the first person to create these reports at each organization I worked at. These reports enhanced internal communication and revolutionized strategic direction.