As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that… Read more Social Media Management
Category: Marketing Measurement
Strategy Wars
One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in… Read more Strategy Wars
Getting Started with Google Analytics
Google Analytics can be very intimidating. Now that I’ve set it all up for my website, what information do I… Read more Getting Started with Google Analytics
