Blog Archives

Social Media Management

As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not

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Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media

SEO & Accessibility: Technical Components

Marketers everywhere are consistently seeking that sweet spot between developing a website that maximizes the user experience, is ADA accessible, and that capitalizes in search engine optimization techniques. One of the largest hot topics is ADA accessible compliance. Accessible compliance means that

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Posted in Customer Service, Digital Strategy, Marketing

Strategy Wars

Strategy Wars Title Slide

One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in the world of endless (sometimes feeling pointless…) tasks. This presentation outlines the five main strategic steps that will help any

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Posted in Digital Strategy, Marketing, Marketing Measurement, Professional Tips

Web Tricks

Spiderman fighting Superman

Some quick tips on how to make your website awesome.

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Posted in Branding, Digital Strategy, Marketing, Professional Tips

Writing for the Web

Writing for the web graphic that contains an abbreviated version of the article

The first priority for all web sites is to develop accurate and useful content for site visitors – not for search engines. It is quality content that drives our online reputation and ultimately builds engagement and customer loyalty. Content should be original and unique in order to provide value to our users. The following tips will help ensure consistency throughout the website to enhance the user experience.

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Posted in Customer Service, Digital Strategy, Marketing

5 Keys to Effective Delegation

5 Keys to Effective Delegation Image

Whether you’re a chair on a new project or a higher-level manager, the foundation to effective delegation remains the same. The concept of delegation comes with a fair amount of scrutiny. It is commonly perceived as militarily ordering commands to subordinates.

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Posted in Professional Tips

10 Tips for Building an Effective Blog

The digital world is small – especially in higher ed. Robert Wyllie, my younger cousin, found me through the interwebs while researching how to improve his new blog: . Rob is incredibly brilliant, and I was humbled when he reached out for

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Posted in Marketing, Personal Branding, Professional Tips