As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that… Read more Social Media Management
Tag: communication
SEO & Accessibility: Technical Components
Marketers everywhere are consistently seeking that sweet spot between developing a website that maximizes the user experience, is ADA accessible, and that… Read more SEO & Accessibility: Technical Components
Strategy Wars
One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in… Read more Strategy Wars
Web Tricks
Some quick tips on how to make your website awesome.
Writing for the Web
The first priority for all web sites is to develop accurate and useful content for site visitors – not for search engines. It is quality content that drives our online reputation and ultimately builds engagement and customer loyalty. Content should be original and unique in order to provide value to our users. The following tips will help ensure consistency throughout the website to enhance the user experience.
5 Keys to Effective Delegation
Whether you’re a chair on a new project or a higher-level manager, the foundation to effective delegation remains the same. The… Read more 5 Keys to Effective Delegation
10 Tips for Building an Effective Blog
The digital world is small – especially in higher ed. Robert Wyllie, my younger cousin, found me through the interwebs while… Read more 10 Tips for Building an Effective Blog
Twitter 101: A beginners guide to Twitter
Communicators understand the tremendous impact of social media, but often times don’t leverage every platform to it’s fullest. Twitter is… Read more Twitter 101: A beginners guide to Twitter
SEO 101: Search Engine Optimization
Communicators everywhere are on a constant quest to find ways of putting their content in front of potential customers. One… Read more SEO 101: Search Engine Optimization
Content Strategy is the same as dating
The goal of every marketing, sales, and communication pro everywhere is to find a way to get our customers to… Read more Content Strategy is the same as dating
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