As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that… Read more Social Media Management
Marketers everywhere are consistently seeking that sweet spot between developing a website that maximizes the user experience, is ADA accessible, and that… Read more SEO & Accessibility: Technical Components
One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in… Read more Strategy Wars
Some quick tips on how to make your website awesome.
The first priority for all web sites is to develop accurate and useful content for site visitors – not for search engines. It is quality content that drives our online reputation and ultimately builds engagement and customer loyalty. Content should be original and unique in order to provide value to our users. The following tips will help ensure consistency throughout the website to enhance the user experience.
Communicators understand the tremendous impact of social media, but often times don’t leverage every platform to it’s fullest. Twitter is… Read more Twitter 101: A beginners guide to Twitter
Communicators everywhere are on a constant quest to find ways of putting their content in front of potential customers. One… Read more SEO 101: Search Engine Optimization
The goal of every marketing, sales, and communication pro everywhere is to find a way to get our customers to… Read more Content Strategy is the same as dating
Google Analytics can be very intimidating. Now that I’ve set it all up for my website, what information do I… Read more Getting Started with Google Analytics