Blog Archives

Social Media Management

As I’m sure you’ve seen, many┬ásocial media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not

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Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media

Web Tricks

Spiderman fighting Superman

Some quick tips on how to make your website awesome.

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Posted in Branding, Digital Strategy, Marketing, Professional Tips

SEO 101: Search Engine Optimization

Communicators everywhere are on a constant quest to find ways of putting their content in front of potential customers. One of the best ways is through search engines like Google, YouTube, Bing, and Yahoo. Search Engine Optimization (SEO) is the

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Posted in Marketing, Social Media