Blog Archives

10 Tips for Building an Effective Blog

The digital world is small – especially in higher ed. Robert Wyllie, my younger cousin, found me through the interwebs while researching how to improve his new blog: http://thesweepblog.com/ . Rob is incredibly brilliant, and I was humbled when he reached out for

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Posted in Marketing, Personal Branding, Professional Tips

Content Strategy is the same as dating

Communication Funnel

The goal of every marketing, sales, and communication pro everywhere is to find a way to get our customers to do what we want them to do. We develop elaborate strategies and define calculated tactics to lead customers to the

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Posted in Marketing, Social Media

Customer Service Basics

Excellent customer service should be the number one priority of any business. Studies show that over 65% of people leave due to bad customer service, and that 80% will tell others if they have a bad customer experience (where only

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Posted in Customer Service, Hospitality & Travel

Getting Started with Google Analytics

Google Analytics can be very intimidating. Now that I’ve set it all up for my website, what information do I look at? What does it all mean? Well, here are some tips on how to step into the world of

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Posted in Marketing, Marketing Measurement