Blog Archives

Social Media Management

As I’m sure you’ve seen, many┬ásocial media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not

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Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media

Twitter 101: A beginners guide to Twitter

How to use Twitter

Communicators understand the tremendous impact of social media, but often times don’t leverage every platform to it’s fullest. Twitter is one of the most difficult tools to convince “old-school” marketers to embrace, but it’s impact is undeniable. Twitter Stats 231+

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Posted in Branding, Customer Service, Marketing, Personal Branding, Professional Tips, Social Media