I loved getting to interview Jackie Vetrano on HigherEdLive’s episode, “Nailing Pinterest: It’s not all wedding dresses and desserts.” Check it out!
AmyLJorgensen
Marketing in a Digital World
Blog Archives
Social Media Management
As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not…
Tagged with: communication, Content, content strategy, customer service, Digital Communications Calendar, engagement, Facebook, Goals, management, marketing, Marketing Conversion Funnel, public relations, Social Media, Twitter
Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media
Posted in Customer Service, Digital Strategy, Marketing, Marketing Measurement, Professional Tips, Social Media
HigherEdLive: Digital Accessibility
We had a wonderful show in August that addressed Digital Accessibility with experts Kathryn Magura, Oregon State University and Gregg Wandsneider, Carroll University. See the full blog post: http://higheredlive.com/digital-accessibility/ Organizations across the country are consistently seeking how to develop a digital content that maximizes…
Posted in Marketing
SEO & Accessibility: Technical Components
Marketers everywhere are consistently seeking that sweet spot between developing a website that maximizes the user experience, is ADA accessible, and that capitalizes in search engine optimization techniques. One of the largest hot topics is ADA accessible compliance. Accessible compliance means that…
Tagged with: accessibility, communication, content strategy, data measurement
Posted in Customer Service, Digital Strategy, Marketing
Posted in Customer Service, Digital Strategy, Marketing
Strategy Wars
One of the most challenging things about working in higher education is maintaining strategic direction and avoiding getting lost in the world of endless (sometimes feeling pointless…) tasks. This presentation outlines the five main strategic steps that will help any…
Tagged with: communication, content strategy, data measurement, Goals, marketing, Marketing Plan, Project Strategy, Strategy, work
Posted in Digital Strategy, Marketing, Marketing Measurement, Professional Tips
Posted in Digital Strategy, Marketing, Marketing Measurement, Professional Tips
Web Tricks
Tagged with: Advertisements, communication, Consistency, Content, content strategy, engagement, Google Analytics, Layout, marketing, Navigation, PDF, public relations, reach, scannable text, Search Engine Optimization, SEO, Site Maps, User Experience, web analytics, Web Design and Development, Website, Website Layout
Posted in Branding, Digital Strategy, Marketing, Professional Tips
Posted in Branding, Digital Strategy, Marketing, Professional Tips
Writing for the Web
The first priority for all web sites is to develop accurate and useful content for site visitors – not for search engines. It is quality content that drives our online reputation and ultimately builds engagement and customer loyalty. Content should be original and unique in order to provide value to our users. The following tips will help ensure consistency throughout the website to enhance the user experience.
Tagged with: communication, content strategy, customer service, engagement, marketing, Marketing Plan, Search Engine Optimization, SEO, User Experience, UX, websites
Posted in Customer Service, Digital Strategy, Marketing
Posted in Customer Service, Digital Strategy, Marketing
