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AmyLJorgensen

Digital Marketing Leader

Category: Marketing

10 Tips for Building an Effective Blog

Posted on March 10, 2014March 10, 2014 by AmyLJorgensen

The digital world is small – especially in higher ed. Robert Wyllie, my younger cousin, found me through the interwebs while… Read more 10 Tips for Building an Effective Blog

Come to work as Batman

Top 6 Management Lessons from Batman

Posted on January 29, 2014January 30, 2014 by AmyLJorgensen

Superheroes have been influencing our social and moral standards for decades – but it must easier for them to succeed… Read more Top 6 Management Lessons from Batman

How to use Twitter

Twitter 101: A beginners guide to Twitter

Posted on November 25, 2013January 30, 2014 by AmyLJorgensen

Communicators understand the tremendous impact of social media, but often times don’t leverage every platform to it’s fullest. Twitter is… Read more Twitter 101: A beginners guide to Twitter

SEO 101: Search Engine Optimization

Posted on November 21, 2013June 18, 2014 by AmyLJorgensen

Communicators everywhere are on a constant quest to find ways of putting their content in front of potential customers. One… Read more SEO 101: Search Engine Optimization

Communication Funnel

Content Strategy is the same as dating

Posted on November 5, 2013November 6, 2013 by AmyLJorgensen

The goal of every marketing, sales, and communication pro everywhere is to find a way to get our customers to… Read more Content Strategy is the same as dating

Dress Code Example

Posted on October 10, 2013March 8, 2018 by AmyLJorgensen

One of the most difficult organizational documents to finalize is a dress code. This is especially true in higher ed.… Read more Dress Code Example

Customer Service Basics

Posted on October 3, 2013November 5, 2013 by AmyLJorgensen

Excellent customer service should be the number one priority of any business. Studies show that over 65% of people leave… Read more Customer Service Basics

Getting Started with Google Analytics

Posted on September 26, 2013November 5, 2013 by AmyLJorgensen

Google Analytics can be very intimidating. Now that I’ve set it all up for my website, what information do I… Read more Getting Started with Google Analytics

HigherEd Web Michigan Recap

Posted on May 28, 2013 by AmyLJorgensen

Loved the opportunity to speak with Alaina Wiens, Aaron Rester, Alex Winkfield, Brian Proffer and Matthew Adams to recap the High Ed Web Michigan conference! The Higher Ed Live… Read more HigherEd Web Michigan Recap

Disney Advice from a Former Cast Member

Posted on May 25, 2013November 5, 2013 by AmyLJorgensen

It is no secret that I’m a Disney fan and know a lot about the Walt Disney World property in… Read more Disney Advice from a Former Cast Member

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Amy Jorgensen
Digital Marketing

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