I have taken the Gallup CliftonStrengths “Strength Finder” assessment again after 7 years, and one of my strengths has changed!… Read more Strengths Quest
Category: Marketing
10 Tips for Building an Effective Blog
The digital world is small – especially in higher ed. Robert Wyllie, my younger cousin, found me through the interwebs while… Read more 10 Tips for Building an Effective Blog
Top 6 Management Lessons from Batman
Superheroes have been influencing our social and moral standards for decades – but it must easier for them to succeed… Read more Top 6 Management Lessons from Batman
Twitter 101: A beginners guide to Twitter
Communicators understand the tremendous impact of social media, but often times don’t leverage every platform to it’s fullest. Twitter is… Read more Twitter 101: A beginners guide to Twitter
SEO 101: Search Engine Optimization
Communicators everywhere are on a constant quest to find ways of putting their content in front of potential customers. One… Read more SEO 101: Search Engine Optimization
Content Strategy is the same as dating
The goal of every marketing, sales, and communication pro everywhere is to find a way to get our customers to… Read more Content Strategy is the same as dating
Dress Code Example
One of the most difficult organizational documents to finalize is a dress code. This is especially true in higher ed.… Read more Dress Code Example
Customer Service Basics
Excellent customer service should be the number one priority of any business. Studies show that over 65% of people leave… Read more Customer Service Basics
Getting Started with Google Analytics
Google Analytics can be very intimidating. Now that I’ve set it all up for my website, what information do I… Read more Getting Started with Google Analytics
HigherEd Web Michigan Recap
Loved the opportunity to speak with Alaina Wiens, Aaron Rester, Alex Winkfield, Brian Proffer and Matthew Adams to recap the High Ed Web Michigan conference! The Higher Ed Live… Read more HigherEd Web Michigan Recap
