Blog Archives

“The Day I Wore Jeans to Work” by Amy Jorgensen

Originally posted on WISA:
I believe that “you dress for the job you want, not the job you have.” Personal branding has been an increasingly popular topic over the past couple of years. We are encouraged to be aware of…

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Posted in Personal Branding, Professional Tips

Women with short hair are ugly

I have received quite a bit of interesting feedback on my October post, Cutting Remarks: How a woman’s hair length affects her brand. Some from females upset or offended with my decision to cut my hair, some supporting my new look…

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Posted in Personal Branding, Professional Tips

10 Tips for Building an Effective Blog

The digital world is small – especially in higher ed. Robert Wyllie, my younger cousin, found me through the interwebs while researching how to improve his new blog: http://thesweepblog.com/ . Rob is incredibly brilliant, and I was humbled when he reached out for

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Posted in Marketing, Personal Branding, Professional Tips

Twitter 101: A beginners guide to Twitter

How to use Twitter

Communicators understand the tremendous impact of social media, but often times don’t leverage every platform to it’s fullest. Twitter is one of the most difficult tools to convince “old-school” marketers to embrace, but it’s impact is undeniable. Twitter Stats 231+

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Posted in Branding, Customer Service, Marketing, Personal Branding, Professional Tips, Social Media

Zombies with Baguettes: dealing with Celiac Disease at work

After nearly a year of my health getting progressively worse, I went to the doctor. A month of invasive tests with my Gastroenterologist ended with a call during work to give me a diagnosis: Sprue, aka Coeliac Disease, aka Celiac Disease. I had never heard of Celiac disease and was really scared and confused about what this all meant.

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Posted in General Thoughts, Personal Branding, Professional Tips

How do you define her?

Words that we use to describe women vs. words that we describe men

One of the most challenging things when acknowledging any inequities is to balance the current situation with where we should be. In an ideal world, we would treat everyone with respect regardless of their gender, race, or physical characteristics –

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Posted in General Thoughts, Personal Branding, Professional Tips

Cutting Remarks: How a woman’s hair length affects her brand

Short hair vs. long hair

It is no secret that women are more objectified in our society compared to men. We are consistently judged on all components of our physical appearance, and nearly all of us have experienced some form of discrimination at some point

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Posted in Personal Branding, Professional Tips